Max Bupa enters into a partnership with Axis Bank to offer comprehensive Health Insurance

July 7, 2021

Millions of Axis Bank customers across 4500 plus branches to gain access to quality healthcare

Max Bupa has embarked on a Corporate Agency partnership with Axis Bank, India’s third largest private sector bank, to provide comprehensive and best-in-class health insurance solutions to its customers. The tie-up will enable millions of Axis Bank customers across 4500 plus branches to gain access to quality healthcare solutions through a range of health insurance products offered by Max Bupa.

Max Bupa Health Insurance will offer indemnity as well as fixed benefit products, and their customizable variants to the diverse customers of the bank across the country. The comprehensive product suite includes:

ReAssure, an innovative plan which offers unlimited sum insured under the ReAssure benefit which is triggered by the first claim itself. Any one claim can be up to the base sum insured. Booster benefit doubles the sum insured in 2 claim free years and Safeguard makes it truly cashless.
Health Premia, a premium health insurance plan, with sum insured up to ₹3 crore; and
Smart Health, a health plan that covers high expenses during critical illnesses and offers hospitalisation and accidental benefits.

The partnership between Axis Bank and Max Bupa Health Insurance comes at a time when people recognize the significance of health insurance to cover medical emergencies. The pandemic has reinforced the need for health insurance, making it indispensable in both Tier 1 as well as Tier 2 and 3 cities. The focus of this alliance will be on customer-centricity, product innovation, digitization and execution, fuelling growth for the next phase.

Speaking on the partnership, Mr. Satheesh Krishnamurthy, Head – Private, Premium Banking & Third-Party Products, Axis Bank India, stated, “In such unprecedented times, access to quality healthcare solutions has become a fundamental need of the people. A comprehensive health insurance plan is an absolute necessity to cover unexpected as well as planned health expenditure, to access quality treatment. We are happy to partner with Max Bupa, one of the most trusted health insurance players to offer customizable variants of bespoke plans to our customers across the country. The health insurance products in collaboration with Max Bupa are tailored to suit the needs of every customer and ensure that our products are always at the right place, at the right time and at the right price.”

Mr. Krishnan Ramachandran, MD & CEO, Max Bupa Health Insurance said, “We are excited to announce our first banca partnership of this fiscal with the third largest private sector bank in India. The alliance with Axis Bank is a significant push towards our growth plan and will allow us to extend our reach to millions of Axis Bank’s customers across network, especially in these pandemic times. We are confident that through our wide range of products and services, we will be able to meet the evolving healthcare needs of the customers. The partnership further reinforces our mission to enable people lead healthier and more successful lives. The alliance with Axis Bank will also fortify our position as one of the most successful partners in the BFSI domain in times to come.”