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Sunita, a successful senior manager at a leading MNC, juggles work and office. She is a mother of two beautiful daughters aged 5 and 2. Among meeting office deadlines, school homework, and caring for her aged in-laws and parents, focusing on her investments is the last thing on her top of the priority list.
For her, investment decisions were mundane and she was happy to “outsource” it to Vishal, her husband who seemed to have things in place until disaster struck the happy family. Vishal was hit by a speeding car as he was crossing the road and lost his life before help could arrive.
The grief struck Sunita had to now don a new role of investment manager and she had no clue where to begin. Investing seemed complex and confusing. Moreover, her “well-meaning” bank relationship manager took her for a ride by making her speculate in the stock market under the disguise of investing. She realized it after she lost a few lakh. The experience was bitter. She not only lost trust in her abilities but also lost trust in honest advice!
Haven’t we all met Sunita? She could be a next door neighbor, an office colleague, a friend, sister or even our daughter. She could even be you. Although, when we read this story, we quickly shield ourselves with—“Ye mere saath nahi hoga”(This won’t happen with me), the situation needs our alarming attention.
Even as women step out of the house to make a mark , the social roles seem to revolve round archaic customs and traditions — men are expected to be the providers; while women are expected to nurture and care. A well-meaning discussion on investments is often forbidden, hurting the inflated male ego, and doesn’t easily find its place within our cultural and social dynamics.
However as we embrace the challenges of the 21st century, the responsibility lies on your shoulders to change this situation and provide for a future where our spouse and children are matured enough to make informed decisions without being taken for a ride.
Although the thought seems great, how do we go about it? Charity begins at home!
The above suggestions, along with a PPF account (which can also be linked with a savings account), can act as a good starting point for shaping minds and making our near and dear ones financial literates.
Look through our knowledge section for helpful blogs and articles.
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